Boscage Wellness

Brand Identity + Digital Design Sys.

Develop a calm, trustworthy wellness brand identity that feels grounded and nature-based, while still modern and professional.

The Brief

-Establish a feminine and natural identity for Boscage Wellness that reiterates their goals of clean beauty, environmental friendliness, suis-generis products and convenient shopping.

-Reflect that update in the designs for a sale website that encourages return visitations and purchases.

-Avoid the “generic minimalist wellness template” look.

-Ensure reach to larger span of audience, including establishing a social media presence to communicate sale, new drops, etc.

-Ensure a strong retail presence including shelf space (packaging, sales ads, pop-ups, retail corners).

Role: Graphic Designer / Brand Designer

Tools: Illustrator, Photoshop, Figma, InDesign

Deliverables: Logo, Brand system, Marketing assets (list here), Web Mockup

Industry: Wellness/ Health/ Lifestyle

The Strategy

Target Audience:

Target Audience	Description
Busy professionals age 25-55	People looking to easily incorporate wellness into their lives
Income above 75K+ annual	Those looking for affordable and sustainable products

Competitor Differentiation:

Unlike other wellness brands that over extend themselves and burnout early, Boscage focuses on suis-generis products on rotation. Working with a combination of second-hand, antique, and small batch suppliers allows for quick inventory swaps and maintains a contemporary audience.

Key Brand Values:

Boscage values sustainable lifestyles while encouraging growth within its target audience. Looking to expand the quality of life for everyone that interacts with Boscage resources and products.