Logo + Package Design
Create a brand identity system for Ferra’s Donuts that could support future marketing, packaging, and digital expansion
The Brief
A quietly Japanese inspired doughnut business with a panache for risky flavor combinations, lightly caffeinated beverages and an energizing presence. With the famous Blueberry doughnut with lemon lavender glaze, flavors like Strawberry banana, Midnight Cookies, and Grape Soda have all become famous flavors. Ferra’s Donuts provides a pet-friendly space while also being convenient and comfortable. Wake up of wind down with something from Ferra’s.
-Create a reliable logo system, strong typography and color direction, alongside packaging and a basic website and social media presence.
-Relay the developed system via a complete package including all files and source code, if applicable.
-Urban space design. Video and recognizable packaging. Designs for small business spaces.
-Must feel friendly and local without being too childish
-Bright and family friendly
| Role: Graphic Designer / Brand Designer |
| Tools: Illustrator, Photoshop, Figma, InDesign |
| Deliverables: Logo, Brand system, Marketing assets (list here), Web Mockup |
| Industry: Wellness/ Health/ Lifestyle |
Visual Direction
Target Audience:
| Target Audience | Description |
| Busy professionals age 25-55 | People looking to easily incorporate wellness into their lives |
| Income above 75K+ annual | Those looking for affordable and sustainable products |
Competitor Differentiation:
Unlike other wellness brands that over extend themselves and burnout early, Boscage focuses on suis-generis products on rotation. Working with a combination of second-hand, antique, and small batch suppliers allows for quick inventory swaps and maintains a contemporary audience.
Key Brand Values:
Boscage values sustainable lifestyles while encouraging growth within its target audience. Looking to expand the quality of life for everyone that interacts with Boscage resources and products.
Process
Moodboards + Inspiration:
Sketches + Logo Exploration:
Alt. Directions:
Logo
Logo + Wordmark:
Submark + Icon:
Patterns:
Type + Color
Type System:
Brand Assets:
Package Design
Take out + Delivery:
In Store + To Purchase Packaging:
Digital Presence
Email:
A. Turnbull-Pletcher 