Brand Identity + Web App Prototype

Conceptual web design for a Colorado based media production company, focused on employee clarity, cross-location communication, and a smoother, friendlier customer experience.

The Brief

Establish a classic identity for Media Masters that communicates, credibility, clarity, historic and modern media expertise.

Reflect that update in the designs for an internal web app that encourages cross-communication between different departments within the organization.

Maintain some aspects of the original web app to allow for easier adoption by users.

Avoid generic ‘camera icon’ branding and create a scalable system usable across print and digital.

Ensure reach to larger span of audience (previous ‘older’ audience and to a more digitally driven ‘younger’ group of potential clients.

Ensure a smoother transition from old project tracking system to newer one amongst employee user group.

Role: Graphic Designer / Brand Designer

Tools: Illustrator, Photoshop, Figma, InDesign

Deliverables: Logo, brand system, marketing assets (list here)

Industry: Media / Production / Entertainment

The Strategy

Target Audience:

The first is the employee audience that is targeted with a more communicative web app, allowing for easier tracking of trappings of each project at each location and for easier communication between departments. The second is the existing group of small business, private film artists, ad and marketing agencies looking for access to recording equipment, project management, and digitization services. The third group is a new group of clients is focused more on equipment access, editing, and high resolution recordings (both audio and video/photo).

Target Audiences	Description
Internal	employees seeking ease of communication between stores and departments
Original Clients	established small businesses, reel to reel film creators, ad and marketing agencies
New Clients	new businesses, influencers, digital creators

Brand Personality:

Key Brand Values:

Process

Sketches + Logo Exploration:

Alt. Directions:

Final Decisions:

Logo Systems

Primary:

Secondary:

Icon/Wordmark:

Monochrome variants:

Typography + Color

Palette Swatches:

Type Hierarchy:

Applications

Social Media promo template:

Business Card:

Youtube Banner + Video intro frame:

Letterhead + Invoice template:

Website Header:

Employee Web App Prototype:

Outcome

Reflection